The final project of my campaign, titled #wipeoutthestigma in an effort to help educate individuals on the reality of living with HIV/AIDS today and wipe out the stigma and discrimination that comes along with it, concludes with a print/digital facet.
By combining an old media approach (print) with new media (digital, social media), an expanded audience can be reached.
The purpose of these "ads" is to catch a person's attention quickly with cheeky images and cause them to see the fact at the bottom. Maybe it's a way to get someone to think, maybe it's just clever art. In today's over-connected world, one really has limited time to get the message across.
In the end, my passion for the issue of HIV/AIDS awareness and art combined to create a new campaign!





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